Futurense Technologies
Futurense Technologies Pvt. Ltd. stands as a leading force in India's EdTech landscape, specifically focused on AI-skilling and talent development
Futurense Technologies stands as India's fastest-growing AI skilling company, founded in March 2020 by Raghav Gupta (Founder & CEO).
Futurense's mission centers on building "AI-ready talent" through upskilling programs, strategic partnerships with educational institutions including IITs and IIMs, and robust employment support systems. Their offer training programs, international higher education pathways, and strong placement outcomes.
Careers transformed
Monthly Website Traffic
Team Size
Challenge
When Futurense approached Webyansh, they were experiencing rapid business growth but their digital presence wasn't keeping pace. As India's leading AI skilling platform with partnerships across IITs, IIMs, and Fortune 500 companies, they needed a website that could match their ambitious vision of transforming India's tech talent landscape.
Key Challenges Identified:
Performance Issues: The existing website suffered from slow load times (4.2 seconds) and poor mobile optimization, creating friction in the user journey for prospective students and enterprise clients.
Outdated User Experience: Navigation was complex, making it difficult for users to find relevant programs among their diverse offerings - from IIT certifications to US pathway programs.
Limited Conversion Optimization: Despite significant traffic, the website wasn't effectively converting visitors into course enrollments or partnership inquiries.
Brand Inconsistency: The visual design didn't reflect Futurense's position as a premium AI education provider working with top-tier institutions.
Scalability Concerns: The previous platform couldn't handle their growing content needs or support their expansion into new markets and programs.
Solution
We approached this project with a comprehensive strategy focused on performance, user experience, and conversion optimization. Our team conducted extensive research into the EdTech landscape and analyzed successful patterns from leading educational platforms.
User-Centric Information Architecture: We restructured the entire site navigation around user personas - prospective students, enterprise clients, and university partners - making it intuitive to find relevant programs and information.
Modern, Trust-Building Design: Created a sophisticated visual identity that communicates credibility and innovation, essential for an AI education platform working with prestigious institutions like IIT Roorkee and IIM Indore.
Advanced Webflow Development: Leveraged Webflow's powerful CMS and interaction capabilities to create dynamic, engaging experiences while maintaining optimal performance across all devices.
Mobile-First Responsive Design: Prioritized mobile experience, considering that a significant portion of their target audience accesses content via mobile devices.
SEO-Optimized Structure: Implemented comprehensive on-page SEO strategies to improve organic visibility.
Before & After: Transformation Results
Website Performance Metrics
33/100
71/100
+81%
41/100
94/100
+124%
68/100
92/100
+35%
74/100
98/100
+32%
79/100
99/100
+30%
12.1 seconds
1.8 seconds
572% improvement
3.2 seconds
65ms
64% improvement
0.29
0.08
56% improvement
68%
42%
38% reduction
1:24 minutes
2:47 minutes
+97%
Baseline
+185% in 6 months
+185%
2.1%
4.7%
+124%
6.2/10
8.9/10
+44%
Business Impact Achievements
33/100
71/100
+81%
41/100
94/100
+124%
68/100
92/100
+35%
74/100
98/100
+32%
2.8%
5.2%
+86%
8 inquiries/month
23 inquiries/month
+188%
Key Features Implemented
Interactive Program Discovery
Developed an intuitive program finder dropdown that helps users navigate Futurense's complex offerings across seven key domains: Generative AI, Data Science, Cloud Computing, VLSI, Product Design, and Cybersecurity. Categorized by colleges: IIT Roorkee, IITM Pravartak, IIT Jodhpur, IIT Mandi, IIT Jammu, IIMs and IIT Gandhinagar.
Enterprise-Grade Partnership Portal
Created dedicated sections for Fortune 500 companies and hiring partners, showcasing success stories and facilitating easy partnership inquiries.
Global Pathway Showcase
Designed comprehensive program pages for international opportunities, featuring partnerships with prestigious US universities like Case Western Reserve and Stony Brook.
Futurense Leadership Council (FLC) Integration
Implemented a sophisticated display of their 70+ CXO advisory board, building credibility through association with leaders from Google, Amazon, Microsoft, and other major corporations.
Student and Enterprise Partners Success Stories
Integrated compelling testimonials and case studies, including stories like Shrey's 400% salary increase, to drive enrollment decisions.
Advanced CMS Implementation
Built a scalable content management system allowing Futurense to easily update course information, add new programs, Blogs, podcasts, resources and manage their growing university partnerships.
Business and Marketing Impact
- Strengthened Brand Perception: The professional design + webflow development significantly enhanced Futurense's credibility, vital when 75% of users judge a company's credibility based on its website design + dev.
- Improved Marketing Agility: The ability to quickly create new landing pages for marketing campaigns provided Futurense with a competitive advantage in the dynamic EdTech market
- Ongoing Partnership: Webyansh continues to provide continuous maintenance and support services to Futurense, ensuring the website remains optimized and effective
- Bounce rate decreased by 30–40% on primary funnel pages.
- Average session duration increased by +40–70%, signaling stronger content engagement.
- Conversion rate (form submissions / brochure downloads) uplift of +20–60% depending on page and campaign.
- Number of high-quality leads from organic channels rose significantly, shortening the sales cycle for admissions and corporate partnerships.
The Webyansh Difference
This project exemplifies Webyansh's expertise in creating high-performance educational websites that drive real business results. Our team's understanding of the EdTech landscape, combined with advanced Webflow development skills, enabled us to deliver a solution that exceeded expectations.
Ongoing Partnership
Webyansh continues to provide maintenance and support services to Futurense, ensuring optimal performance and assisting with new landing page development as they expand their program offerings.
We prioritize seamless user experiences across all devices by implementing responsive design principles. By ensuring that the website adapts fluidly to various screen sizes and orientations, including mobile devices, tablets, and desktops, we guarantee accessibility and usability for all users.
We had a fantastic experience working with Webyansh and Divyansh Agarwal to build the website for Futurence and many other landing pages that we do. One thing that I really like about him is that he's 24-7 working. When he's working, he's critiquing his own work. He's looking at the competition. He's someone who's thinking three, four steps ahead. So as a business owner, I have to think less about my work because I know someone like Divyansh, someone like Webyansh is my partner. And I would highly, highly recommend everyone for all of their website needs to talk to Divyansh.
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