Marketplace-Company
Empower India's gig and minimum wage workers through staffing, financial inclusion, and technology, enhancing their quality of life and workforce retention across industries
Marketplace Company, a B2B-focused digital marketplace, needed a full redesign to modernize their user interface, improve site performance, and strengthen their search presence.
Webaynsh was responsible for the end-to-end process: from initial user research and UI/UX design to custom Webflow development, ensuring the new site was both visually engaging and technically robust.
Organic Keywords Ranked
Conversion Rate through Contact form
Website Performance Score
Challenge
The journey began with a deep dive into the existing website, which revealed several critical pain points that were hindering Marketplace-Company’s growth and user satisfaction:
- Outdated Aesthetic: The website’s design felt stuck in the early 2000s, failing to convey the company’s forward-thinking ethos. This misalignment with modern design trends undermined the brand’s credibility.
- Performance Bottlenecks: Pages took upwards of five seconds to load, leading to high bounce rates. Research indicates that 40% of visitors abandon sites taking over three seconds to load (Webflow Site Speed).
- Mobile Incompatibility: With over half of the platform’s traffic coming from mobile devices, the lack of responsiveness created a frustrating experience for a significant portion of users.
- Content Management Woes: The backend required technical expertise for even minor updates, slowing down the team’s ability to keep content fresh and relevant.
These challenges were not just technical but also strategic, as they impacted user trust, engagement, and the company’s ability to scale in a competitive industry.
Solution
Mobile-First, Future-Forward Design
While "mobile-first" has been a design principle for years, in 2025 it takes on new meaning with advancements in AI-driven interfaces. We implemented contextual design elements that adapt based on user behavior patterns, a trend that's reshaping digital products this year.
Our design incorporated:
- Visual-forward navigation requiring minimal reading
- Bento box layouts organizing content into intuitive modules
- Micro-interactions that provide feedback even on low-end devices
- Personalized content surfacing based on user location and job interests
Trust-Building Visual Language
For a platform serving vulnerable populations, building trust was paramount. We developed a visual language that balanced professional credibility with accessibility and warmth.
Elements like testimonial cards highlighting real worker success stories, transparent presentation of fees and terms, and visual explainers for complex processes all contributed to a design that communicated trustworthiness.
Empowered Content Management
Webflow’s CMS enables the Marketplace-Company team to update content—such as blog posts, freelancer profiles, or service listings—without technical expertise, streamlining operations.
Outdated design with bad UX
Fresh new revamped design with great UX
Poor loading speed and user experience due to faulty structuring and CMS.
Clean development and native Webflow CMS enhanced with custom code for lightning speed and great user experience.
No framework used to build the site with poor site architecture
Finsweet Client-First framework used to build the entire site with proper naming conventions and structure
Not available
Robust CMS for Blogs, resources and Insights
Poor SEO with bad UX
Completely revamped, conversion-optimized user experience without compromising on SEO rankings.
Results: Measurable Impact for a Mission-Driven Platform
Performance Metrics
The technical performance of the site exceeded benchmarks for the industry:
- Average page load time under 2 seconds on 3G connections
- Core Web Vitals scores above 90 across all metrics
- 99.9% uptime since launch
- Smooth performance across devices from budget smartphones to desktop
User Engagement
The platform quickly gained traction among its target audience:
- 75% increase in platform registrations within three months of launch
- Average session duration of 5+ minutes (significantly higher than industry average)
- 30% reduction in bounce rate compared to the previous site
- Strong cross-platform engagement with users accessing all three services
Business Impact
Most importantly, the platform delivered tangible business results:
- Worker retention rate improvement to 80%, addressing a key pain point for partner businesses
- Significant growth in partner businesses joining the platform
- Reduced acquisition costs through organic channels
SEO & Business Impact Post Launch
Off-Page SEO & Link Building
- Diverse Anchor Text: Balanced branded, generic, and exact-match anchors (e.g. “marketplace-company.com”, “Umoja Marketplace Company Profile”)
- Current Backlink Profile
- Total Backlinks: 95
- Referring Domains: 64
- Follow vs. Nofollow: 48 follow / 47 nofollow
- Top Anchors:
- “marketplace-company.com” (81 backlinks)
- Profile mentions with branded anchors
Results & KPI Improvements
- Keyword “marketplace company” achieved #1 ranking in the US (Vol. 30/mo; 100% traffic share).
- SERP Features: Secured sitelinks & knowledge panel signals.
- Position Distribution: Steady rise in 4–10 and 11–20 brackets throughout Q1 ’25.
Lead Generation & Business Impact
- Inbound Inquiries: 3 qualified demo requests in 2 months directly attributed to organic search.
- Conversion Rate: 12% of traffic on “contact” page converted to form submissions (industry avg. ~3%).
We prioritize seamless user experiences across all devices by implementing responsive design principles. By ensuring that the website adapts fluidly to various screen sizes and orientations, including mobile devices, tablets, and desktops, we guarantee accessibility and usability for all users.
"I highly recommend Divyansh as a website developer. His exceptional design and development skills, attention to detail, and ability to create user-friendly websites make him a valuable asset to any marketing team. If you're looking for a reliable developer to bring your web projects to life, Divyansh is the one to pick."
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