Aureon Solutions

When Aureon Solutions reached out to Webyansh, they struggled with a cluttered WordPress site that failed to showcase its expertise in wealth management, M&A, and global asset protection.

The website UI was below the current industry standards and was getting no conversions and traffic.

⬥ The old website had an outdated, unappealing look that didn’t reflect Aureon’s professional edge.
⬥ It failed to clearly showcase the company’s diverse service offerings, leaving visitors confused.
⬥ Navigation was clunky, making for a frustrating user experience.
⬥ Poor SEO meant the site was buried in search results, hard to find.
⬥ Built on WordPress, it came with limitations that held back its potential.

To address these challenges, our goal was to:
⬥ Create a high-converting and visually stunning and classy website
⬥ Migrate from WordPress to Webfow for Scalability and SEO
⬥ Scroll Stopping SEO optimised Copy to get high-traffic and convert visitors into customers

Aureon Solutions team trusted us with this delicate task because of our proven experience in delivering high-quality web development solutions.

Webyansh revitalized Aureon’s copy to align with user intent and SEO goals:
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⬥ Clarity & Conversion Focus : Simplified dense jargon into actionable service pages (e.g., “Secure Your Legacy” CTAs for Wealth Migration).
⬥ SEO Optimization : Targeted keywords like “cross-border tax mitigation” and “M&A integration” improved rankings by 70% for high-value terms.
⬥ Original Content : Avoided duplicate copy, ensuring unique service descriptions (e.g., Legacy Planning vs. Wealth Management) to meet Google’s guidelines.
⬥ Engagement Boost : Story-driven copy for case studies and client testimonials doubled inquiry rates.

Result: Clearer messaging and SEO alignment turned Aureon’s site into a lead-generation asset.

The SEO strategy required particular care. Financial keywords are among the most competitive online, with major institutions spending millions on SEO.
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Keyword Research That Actually Made Sense

Instead of chasing impossible terms like "wealth management" (dominated by giants like Morgan Stanley), we identified specific long-tail keywords aligned with Aureon's unique services:

• "Cross-border inheritance tax planning"
• "Family business succession strategies"
• "Tax-efficient asset relocation international"
• "Multigenerational wealth preservation"

These terms had decent search volume but significantly lower competition. More importantly, they attracted users with specific needs that Aureon was uniquely positioned to address.
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Content Strategy Beyond Basic Blogs

Rather than a traditional blog, we created a "Knowledge Center" structured around specific client challenges. Each topic hub contained:

• A comprehensive guide to the core topic
• FAQ content addressing common questions

This hub-and-spoke content structure created powerful topical clusters that strengthened search rankings while actually being useful to visitors.
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Technical SEO While Maintaining Compliance

Financial websites face strict compliance requirements that can complicate SEO. We navigated this by:

• Implementing proper schema markup for financial services
• Creating a auto-generated sitemap structure organized by service categories
• Building a comprehensive redirection strategy to preserve existing search equity
• Establishing clear canonical tags to prevent duplicate content issues

One challenge arose when compliance required legal disclaimers on certain pages. Rather than cramming text at the top (harming both user experience and SEO), we implemented a sticky disclaimer banner that satisfied legal requirements without disrupting content flow.

Performance Improvements That Mattered

The technical improvements delivered measurable benefits:

• Mobile load times decreased from 7.2 seconds to 1.6 seconds
• Core Web Vitals scores went from mostly poor to all "Good" ratings
• Server response time improved by 68%

But technical metrics only matter if they impact business results.
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Business Metrics That Made Everyone Happy

Aureon's business metrics showed the real impact:

• Overall website traffic increased by 43% within three months
• Organic search visibility for target keywords improved by 64%
• Geographic reach expanded, with international traffic increasing by 87%
• Bounce rate plummeted from 68% to 32%

Most importantly, the website began delivering qualified leads:

• Contact form submissions increased by 64%
• Qualified leads increased by 52%, according to their CRM data
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The SEO Wins Just Keep Coming

The SEO results were particularly satisfying:

• 46 target keywords moved to page one of search results
• Featured snippets achieved for 7 key service-related queries
• Local search visibility improved dramatically for their office locations
• Rich results appearing for FAQs and service descriptions

One particularly satisfying win: ranking #2 for "cross-border wealth migration services" – a term their previous site wasn't even in the top 100 for.