GoFIGR
GoFIGR (formerly Flow of Work) is an AI driven talent marketplace platform for internal mobility and employee retention. It connects employee skills to internal opportunities, focusing on internal mobility and talent retention.
GoFIGR is an innovative AI-driven HRTech platform that empowers organizations to retain and grow their key talent by matching employees with projects and growth opportunities. By leveraging AI, the platform identifies career pathways for individuals based on their skills, helping companies optimize their workforce while reducing costs.
GoFIGR approached Webyansh with the goal of improving their website's performance, speed, and SEO. Their previous site, built on Bubble, was hindering user experience and growth due to technical limitations. Webyansh successfully migrated and rebuilt the website using Webflow, transforming the platform's online presence.
Talent marketplaces globally
Website performance Score
Funding (Seed)
Challenge
GoFIGR’s previous website, built on Bubble, suffered from slow load times, poor SEO, and a cumbersome content management system. The platform lacked scalability and mobile responsiveness, leading to subpar user experiences and hindering business growth. A complete overhaul was needed to improve performance, streamline content management, and support future expansion.
Initial Challenges on Bubble:
- Slow page load times impacting crawlability & UX
- Limited on‑page SEO controls (meta tags, URLs, schema)
- No structured data or internal‑linking strategy
- Low domain authority (near zero) and virtually no organic visibility
Solution
We completely redesigned the website with attention-grabbing videos that showcased their services at it's core.
Moved their WordPress site to Webflow to deliver a experience that truly captured Aureon's financial expertise and service excellence.
Here’s a brief overview of the solutions we implemented for Aureon Solutions:-
Built on Bubble, the site lacked the flexibility and scalability needed for seamless updates and future growth
Rebuilt using Webflow with a modern, scalable architecture, enabling effortless content updates and expansions.
Page load times were significantly high, leading to poor user experience and lower engagement.
Load times improved drastically, with scores on Google PageSpeed Insights and GTmetrix showing a marked increase in performance.
Poor architecture and suffocating design.- Awfully named blocks and sections on the backend that created confusion.
Integrated Webflow CMS, enabling streamlined management of over 15 blogs, 4+ ebooks, and 10+ webinars.
Limited SEO capabilities due to platform constraints, affecting organic visibility.
Enhanced SEO optimization, including structured data, improved metadata, and faster load times, leading to higher rankings.
CMS migration from Bubble to Webflow
The GoFIGR CMS Resource Library.Here’s a list of the resource categories-
⬥41 Blogs
⬥ 3 Guides
⬥ 6 ReportWe migrated the entire CMS collections items from Bubble to Webflow.
Here’s how we recreated the entire CMS for GoFIGR-
⬥ Exported all the data from the Bubble CMS
⬥ Cleaned all the fields from the old CMS
⬥ Recreated new CMS fields
⬥ Imported all the data
⬥ Redefined all the categories and filters
⬥ Redefined the CMS and built the insights section
With the new robust CMS, the GoFIGR website is highly scalable and ready to evolve with the evolving business needs.
SEO Impact Post Launch
Organic Traffic:
Climbed from flat‑line to an average of 7 organic visits/month, with spikes to 20–25 following new resource launches.
Keyword & Rankings:
Aureon's business metrics showed the real impact:
- Top 3: “go/internal mobility” (Pos 2, 85.7% of traffic)
- Positions 4–10: “talent navigator” (Pos 4–7, +15 visits/month)
- Long‑tail: 39 informational terms (63.9% of total), fueling top‑of‑funnel engagement.
Business Impact & Lead Generation:
- Qualified Leads: Organic form submissions increased by 3× in Q4
- GoFIGR reallocated a $1,200/mo ad budget toward content creation and partnerships.
Authority & Backlinks:
- From virtually none to 151 referring domains
- Domain Score rose to 12
We prioritize seamless user experiences across all devices by implementing responsive design principles. By ensuring that the website adapts fluidly to various screen sizes and orientations, including mobile devices, tablets, and desktops, we guarantee accessibility and usability for all users.
"We recently engaged Divyansh to migrate our website to Webflow, he was responsive and worked hard to get everything over the line. The final result is a functional and visually clean site with improved responsiveness and SEO, and we appreciate the effort that went into making the transition as smooth as possible. Overall, we’re happy to have made the move."
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