GoFIGR

GoFIGR (formerly Flow of Work) is an AI driven talent marketplace platform for internal mobility and employee retention. It connects employee skills to internal opportunities, focusing on internal mobility and talent retention.
Webflow Migration
Webflow development
CMS
Bubble to Webflow
Pages developed
20+
Year
2024
Industry
Artificial Intelligence | HRTech
Live site
www.gofigr.ai
GoFIGR webflow migration image

GoFIGR is an innovative AI-driven HRTech platform that empowers organizations to retain and grow their key talent by matching employees with projects and growth opportunities. By leveraging AI, the platform identifies career pathways for individuals based on their skills, helping companies optimize their workforce while reducing costs.

GoFIGR approached Webyansh with the goal of improving their website's performance, speed, and SEO. Their previous site, built on Bubble, was hindering user experience and growth due to technical limitations. Webyansh successfully migrated and rebuilt the website using Webflow, transforming the platform's online presence.

Order accuracy

99.8%

Number of orders

6M

Funding (Seed)

2.8M

Challenge

GoFIGR’s previous website, built on Bubble, suffered from slow load times, poor SEO, and a cumbersome content management system. The platform lacked scalability and mobile responsiveness, leading to subpar user experiences and hindering business growth. A complete overhaul was needed to improve performance, streamline content management, and support future expansion.

Solution

Webyansh migrated GoFIGR’s website from Bubble to Webflow, delivering a faster, more scalable platform. The team built a dynamic architecture with Webflow CMS, enabling efficient management of blogs, ebooks, and webinars. With enhanced SEO optimization and a fully mobile-responsive design, the website now offers a seamless user experience, improved performance, and better scalability to support future growth.

Before
After
Development & Architecture
Built on Bubble, the site lacked the flexibility and scalability needed for seamless updates and future growth.
Rebuilt using Webflow with a modern, scalable architecture, enabling effortless content updates and expansions.
Performance & Speed
Page load times were significantly high, leading to poor user experience and lower engagement.
Load times improved drastically, with scores on Google PageSpeed Insights and GTmetrix showing a marked increase in performance.
CMS
Poor architecture and suffocating design.- Awfully named blocks and sections on the backend that created confusion.
Integrated Webflow CMS, enabling streamlined management of over 15 blogs, 4+ ebooks, and 10+ webinars.
SEO
Limited SEO capabilities due to platform constraints, affecting organic visibility.
Enhanced SEO optimization, including structured data, improved metadata, and faster load times, leading to higher rankings.
MacBook mockup

A complete CMS Overhaul

The Hopstack Resource Library was literally huge.

Here’s a list of the resource categories-  

⬥130 Blogs
⬥ Guides
⬥ 1 Report
⬥ 10 E-books
⬥ 129 Glossaries
⬥ 20 Newsletters
⬥ 6 Case Studies
⬥ 260 3PL Directories
⬥ Fulfillment Directories

So, we not only had to migrate all of these items smoothly to the new website but also improve the poor structuring to make the content management system more user-friendly.

Here’s how we recreated the entire CMS for Hopstack-

⬥ Exported all the data from the old CMS
⬥ Cleaned all the fields from the old CMS
⬥ Recreated new CMS fields
⬥ Imported all the data
⬥ Redefined all the categories and filters
⬥ Redefined the CMS and built the resources section  

With the new robust CMS, the Hopstack website is highly scalable and ready to evolve with the evolving business needs.

Hopstack CMS
Blogs

130

Case Studies

6

eBooks

10

Integrations

75

Newsletters

20

Partners

16

FBA prep center directory

287

3PL directory

260

Glossaries

129

Blog Tags

84

Categories

16

We prioritize seamless user experiences across all devices by implementing responsive design principles. By ensuring that the website adapts fluidly to various screen sizes and orientations, including mobile devices, tablets, and desktops, we guarantee accessibility and usability for all users.

iPhone 14 mockup
iPhone 14 mockup
iPhone 14 mockup

Happy client testimonial

I had the pleasure of working with Divyansh on our website revamp project at Hopstack, and I can confidently say that he is exceptional at what he does. His design thinking is top-notch, allowing us to achieve a clean, modern, and highly functional website.

One of the key highlights of working with Divyansh was his responsiveness and flexibility. He was always available for discussions, quick to incorporate feedback, and delivered the project in a timely manner. The ease with which we could ideate and collaborate made the entire process smooth and efficient.

Anurag Singh
Product Marketing Manager · Hopstack
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Contact us

Have a project in mind? Contact us for expert design and development solutions. Let's discuss how we can help grow your business.

divyansh@webyansh.com
+91 6377588843
Rajajinagar, Bangalore, India,  560096
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