Hopstack
Hopstack is a SaaS platform for warehouse management to streamline and digitize your warehouse operations. It helps businesses take charge of their warehouses, remove bottlenecks, and boost fulfillment efficiency, all without increasing costs.
With an unapparelled 99.8% order accuracy, they’ve shipped over 6 Million orders to date.
Project Overview
When Hopstack reached out to Webyansh, they had a clear pain point. Their detailed library of resources was bringing them great organic traffic but they were not able to convert the visitors due to a 5-year-old obsolete design and extremely frustrating user experience.
So, our goal was to enhance the on-site user experience with :-
• A modern and minimal design, without any fancy animations or effects
• Clean Webflow development for faster loading speed and performance
However, at the same time, we had to ensure that the SEO rankings did not drop, which meant a smooth transfer of all the CMS items or resources.
Team Hopstack trusted us with this delicate job because of our prior experience in the logistics and B2B SaaS space.
Solution
Hopstack provided us with a detailed branding guide and we incorporated the guidelines such as the color palette and typography within the new design.
Our main focus was to prioritize the website’s performance by keeping the design minimal and staying away from heavy animations or interactions.
We also went a step ahead of the native Webflow CMS to add some advanced filtering options with custom code.
Here’s a brief overview of the transformation we achieved for Hopstack in each aspect :-