Webflow Pricing Explained: Ultimate Guide to Webflow Plans & Costs

Webflow pricing can feel overwhelming at first. You have site plans, ecommerce plans, workspace plans, and a bunch of add-ons. At Webyansh, a premium Design & Webflow agency, we’ve broken down every detail so you can find the right Webflow plan without confusion. In this guide, we explain pricing tiers, features, and all additional costs. By the end, you’ll clearly see which Webflow pricing option suits your project and budget.

Understanding Webflow Plan Categories

Webflow offers different plan types to match various needs. Broadly, the plans fall into three categories:

• Site Plans: These are subscriptions for individual websites. If you want to publish a site on a custom domain with Webflow hosting and features (like CMS, dynamic content, or ecommerce), you pick a Site Plan.
• Ecommerce Plans: A subset of Site Plans, these unlock online store features (product catalogs, checkout, payment processing). They include everything a standard site plan has, plus ecommerce tools and higher item limits.
• Workspace (Account) Plans: These are for teams or agencies. They control how many people (seats) can work together and manage multiple projects under one account. Every Webflow user starts with the free Workspace plan. Upgrading provides more collaboration tools and staging spaces.

Importantly, site plans are charged per website (site subscription), whereas workspace plans are charged per account (per seat). You can mix and match: for example, an agency workspace plan plus multiple site plans for different clients. Also, Webflow offers both monthly and annual billing – opting for yearly payment typically saves about 20–25% per month.

Below, we break down each plan in detail – including prices (as of 2025), key features, and who they’re for.

Webflow Site Plans Overview

To take a Webflow site live on a custom domain, you need a paid site plan (besides the free Starter plan). Webflow’s site plans are grouped into General plans (for blogs, portfolios, marketing sites) and Ecommerce plans. Let’s start with the general site plans.

Starter Plan (Free)

• Cost: $0/month (forever).
• Key Features: Ideal for learning Webflow or building very basic prototypes. You can create up to 2 static pages and host the site on a free *.webflow.io subdomain. You get 50 CMS items (for content like blog posts) and 1 GB bandwidth. Form submissions are limited to 50 (in total).
• Limitations: No custom domain (only .webflow.io), pages capped at 2, limited bandwidth, and only lifetime 50 form submissions. You also see the Webflow badge on free sites. There’s no code export or e-commerce.
• Best For: Personal tests, portfolios, or trial projects. Great if you just want to try out Webflow’s design tools without commitment.

Basic Plan – $14/mo (billed yearly)

• Monthly Option: $18/mo (if billed monthly).
• Key Features: The Basic plan removes the Webflow badge and lets you connect your own domain (you can also purchase domains via Webflow). It allows up to 150 static pages and 10 GB bandwidth. Unlike Starter, it supports unlimited form submissions. You also get Webflow’s built-in SEO settings (like meta tags, 301 redirects, sitemap).
• Limits: No CMS (so all pages are static). Ideal for brochure sites, landing pages, and other simple sites. Form file uploads and site search aren’t included.
• When to Choose: Small business websites or portfolios that don’t need blog/news functionality. You pay only for webflow’s hosting and publishing.

CMS Plan – $23/mo (billed yearly)

• Monthly Option: $29/mo (if billed monthly).
• Key Features: Everything in Basic, plus content management. Connect a custom domain, and now you can build up to 150 pages with CMS collections. You get 20 CMS collections and up to 2,000 CMS items (e.g. blog posts, portfolio pieces). This plan includes site search, 50 GB bandwidth, and 3 content editor seats (for the legacy Editor tool).
• Ideal For: Blogs, magazines, or any content-driven site. For example, if you plan to publish news articles or have many dynamic pages, this is the standard choice. The CMS plan is often considered the baseline for businesses that need more than a brochure site.
• Features: Webflow’s CMS API access, surge protection (handles up to ~250,000 visits without extra charge), and robust SEO/analytics options. If you have a medium-sized team of content creators, the 3 editor seats can be useful.

Business Plan – $39/mo (billed yearly)

• Monthly Option: $49/mo (if billed monthly).
• Key Features: Builds on the CMS plan with much more capacity. You can have up to 300 pages and up to 40 CMS collections. Crucially, the Business plan is scalable: you choose your CMS item limit (10k, 15k, or 20k items) and bandwidth (options like 100GB up to 2.5TB). The starting price ($39) covers 10,000 items and 100GB bandwidth. You can pay more for extra capacity (Webflow lets you mix and match item count and bandwidth, so the plan’s price can rise above the base rate). This plan also includes 10 content editor seats and form file uploads.
• When to Use: High-traffic websites, large blogs, or corporate sites that need flexibility. For example, if you expect many visitors or large media uploads. Because you can add more CMS items and bandwidth, you won’t run into the limits of the lower plans.
• Notable Additions: Webflow’s business plan includes advanced CMS API limits, and (like the CMS plan) site search. It also has increased upload limits for forms, which is handy if you collect large files from users.
• Scalable Pricing: The exact price depends on your chosen limits. Starting at $39/mo for 10k items + 100GB, upgrading to 20k items + 500GB bandwidth could cost up to the hundreds of dollars per month. We’ll explain the flexible pricing more under “Advanced Webflow Business Plans.”

Enterprise Plan (Custom Pricing)

• Contact Sales: Webflow does not publish a fixed price for Enterprise plans. You have to request a quote.
• What’s Included: Essentially everything in the Business plan, but unlimited CMS items and custom bandwidth. You get advanced security (custom SSL, SOC2 compliance, DDoS protection, etc.), private staging, and very high limits on API usage and form submissions. You also get a dedicated account team with SLAs.
• Best For: Very large companies or agencies with stringent needs. For example, Fortune 500 companies, SaaS platforms, or any organization that needs enterprise-level support and compliance.

Webflow Site Plans – Key Differences: Starter is free and very limited; Basic is for simple static sites ($14–$18/mo); CMS plan adds dynamic content ($23–$29/mo); Business plan is fully flexible and can handle huge traffic ($39+); and Enterprise is custom. Each higher tier includes all features of the lower ones, plus more capacity and tools.

Webflow Ecommerce Plans Explained

If you want to run an online store on Webflow, pick one of the Ecommerce Site Plans. These include everything in the CMS plan (content management and SEO tools) plus store-specific features. There are three Ecommerce tiers:

Standard Ecommerce Plan – $29/mo (billed yearly)

• Monthly Option: $42/mo (if billed monthly).
• Key Features: This is like the CMS plan plus ecommerce: up to 500 products, and you can use 2,000 CMS items (for blogs or collections) on top of that. You get all the design flexibility of CMS plus the ability to create a shop. Payment gateways include Stripe, PayPal, and Apple Pay. You can visually customize your checkout and cart pages (within the Webflow Designer). The transaction fee is 2% (Webflow’s fee on each sale, in addition to Stripe/PayPal fees). Annual online sales are capped (for example, $50K – exact limit may vary).
• Ideal For: New or small stores with limited inventory. It’s perfect for startups selling under a few hundred products.
• Other: Standard plan includes basic email customization (branded receipts), and integrations like Facebook/Instagram shopping.

Plus Ecommerce Plan – $74/mo (billed yearly)

• Monthly Option: $84/mo (if billed monthly).
• Key Features: Includes everything from the Business site plan and Standard Ecommerce, plus: up to 5,000 products, no Webflow transaction fee (0% fee), and a higher annual sales volume limit ($200K/year). You get 10 staff accounts (for team management) and unbranded transactional emails (Webflow branding removed).
• Ideal For: Growing businesses with a larger catalog. For example, boutique e-commerce brands or mid-size online retailers planning six-figure sales.
• Extras: Comes with enhanced marketing tools like advanced analytics and integrations (Mailchimp, Google Shopping, etc.). The removal of transaction fees makes it more cost-effective as your volume grows.

Advanced Ecommerce Plan – $212/mo (billed yearly)

• Monthly Option: $235/mo (if billed monthly).
• Key Features: Top-tier ecommerce. Everything in Plus, plus up to 15,000 products and no annual sales cap (completely unlimited sales volume). You also get 15 staff accounts to manage the store. No Webflow transaction fee (just the usual card processing fees).
• Ideal For: Large online stores or enterprises doing heavy e-commerce. If your business expects to sell hundreds of thousands of dollars annually or needs a huge product catalog, this plan scales to meet that.

Ecommerce Plans – Quick Recap: Standard is $29/mo (annual) for up to 500 products (2% fee). Plus is $74/mo (annual) for up to 5,000 products (no fee, $200K sales cap). Advanced is $212/mo (annual) for up to 15,000 products (no fee, unlimited sales). Each adds more store capacity and removes Webflow’s transaction fee after Plus.

Webflow Workspace (Team) Plans

Beyond site subscriptions, Webflow charges for team collaboration through Workspace plans. Every account starts on a free “Starter” Workspace by default. If you’re working solo, that may be enough (you can still buy site plans to publish). But growing teams or agencies will likely upgrade. Workspace plans are billed per seat (per user), and also per month or year. There are two tracks: In-house teams and Freelancers/Agencies.

In-House Workspace Plans (Your Company’s Account)

• Starter (Free): Includes 1 owner seat and up to 2 unhosted (staging) projects. No public client sharing or advanced roles. It’s fine for a single person or a small team testing Webflow internally.
• Core Plan – $19/mo per seat (billed yearly) ($28 if monthly): Designed for small teams (up to 3 seats). Each team member has design/admin access on projects. You get up to 10 unhosted sites for prototyping (Webflow.io staging domains). Features like code export, page branching, and site password protection are unlocked. You can define basic roles (designer, editor).
  • Use Case: Small marketing or design teams managing a few projects.
• Growth Plan – $49/mo per seat (billed yearly) ($60 if monthly): For growing teams. It includes everything in Core, but with up to 9 seats (team members) and unlimited staging projects. Advanced collaboration tools are added: white labeling (remove Webflow branding from the dashboard), custom roles and permissions per project, a shared design library (symbols/components for the whole team), Single Sign-On (SSO), and priority support.
  • Use Case: Medium agencies or larger in-house teams working on many client sites simultaneously.
• Enterprise Plan (Workspace) – Custom: Unlimited seats, custom onboarding, dedicated support, SSO & SCIM, custom SLAs. If you need an enterprise-level team environment with audit logs and personalized service, you’ll need to contact Webflow.

Freelancer/Agency Workspace Plans (Client-Focused)

Webflow also offers workspace plans tailored for designers/developers who build sites for others (clients). These plans are very similar to the in-house ones, with slight tweaks:

• Starter (Free): Same free plan (1 seat, 2 staging sites). Good for very new freelancers.
• Freelancer Plan – $16/mo per seat (billed yearly) ($24 if monthly): Supports up to 3 seats and 10 staging sites. You can invite 2 client reviewer seats (guests) for free, who can comment and view. You get “full CMS access” on staging sites (so you can showcase client sites with editable content). Also “Client Billing” – a feature where clients can pay site hosting directly from their dashboard.
  • Note: Full CMS access on staging sites means you and any invited team members can add CMS content while the site is being built, even though it’s not live yet.
• Agency Plan – $35/mo per seat (billed yearly) ($42 if monthly): Up to 9 seats and unlimited staging projects. Includes everything in Freelancer plan plus advanced roles/permissions, shared asset libraries, and enhanced white-labeling (you can fully rebrand the Webflow interface for clients). Priority support is included.
• (No client-priced Enterprise in this track): For agencies needing unlimited members, use the Enterprise plan.

Seats: Each workspace plan includes 1 full seat (you can purchase additional seats). Seats come in three types: Full ($39/yr) for building sites, Limited ($15/yr) for content editing, and Free seats ($0) for reviewers/commenters.

Webflow Add-Ons & Extra Costs

Besides the main plans, Webflow offers some add-ons to supercharge your site, and there are a few additional costs to know:

• Webflow Analyze: An analytics add-on that gives real-time site data inside Webflow (no cookie banner needed). It starts at $29/month for basic (10k sessions), scaling up to $299/month for high-traffic sites (500k sessions). You pay extra for this on top of your site plan.
• Webflow Optimize: A/B testing and personalization tool (to boost conversions). Pricing starts at $299/month (usage-based). You use it to run experiments, personalize content, and see which versions perform best, all inside Webflow.
• Webflow Localization (Translate): For multi-language sites, you can pay $9 per locale per month (Essential plan), which covers 3 languages and basic localization. Or $29/locale (Advanced) for asset localization, auto-routing by user locale, and deeper SEO control.
• Templates: While not mandatory, many Webflow users buy a premium site template from the Webflow marketplace. Templates range from ~$19 to $149 (one-time). They’re optional design kits, not subscriptions.
• Domains: Custom domains are usually around $12–$20/year (Webflow lets you register or transfer domains, or you can use one you already own). This is not part of Webflow’s monthly price – it’s an extra cost to register a .com, .io, etc.
• Additional Hosting for Extra Content: If you use form uploads, you get 10GB storage free, then $0.50/month per extra GB. If you exceed bandwidth limits and surge protection is used, your site automatically scales up (Webflow covers first month of overages, then you might need to upgrade plans for sustained overages).
• Custom Code or Integrations: With paid site plans (Basic and up), you can add custom HTML/CSS/JS. Using third-party services (like marketing tools) can sometimes mean extra fees (for example, specialized analytics tools).

Each of these add-ons and extras “stacks” on your base plan. For example, a business using e-commerce might pay for a Plus Plan ($74), plus Optimize ($299), plus Translate ($9 per language). Always total up carefully to see your full Webflow bill.

Choosing the Right Webflow Plan

With all these options, which plan should you pick? It depends on who you are and what your site needs to do. Here are some quick guidelines:

• Just Starting / Personal Use: The free Starter plan or Basic plan is enough. For personal portfolios or learning Webflow, the free plan is great. If you need a custom domain (e.g. yourname.com), go with Basic ($14/yr).
• Small Business / Simple Marketing Site: Basic or CMS plan. If you have a small company site or a landing page, Basic will do. If you want a blog or dynamic content (news, updates), go with CMS ($23/yr).
• Content-Heavy or Growth Site: CMS or Business plan. For content marketing blogs or membership sites expecting moderate traffic, the CMS plan is ideal. If your site grows into thousands of items or high traffic, upgrade to Business ($39/yr and up).
• Ecommerce Startups: Standard Ecommerce plan ($29/yr). Good for boutiques or small stores with up to a few hundred products.
• Scaling Online Store: Plus or Advanced Ecommerce. If you have a large catalog or want to avoid transaction fees, choose Plus ($74/yr) or Advanced ($212/yr).
• Freelancers & Small Agencies: Starter Workspace (free) + relevant site plans, or Freelancer Workspace ($16/yr/seat) if you need more staging sites or team members. The Freelancer plan ($16/yr) is affordable and lets you share work with clients.
• Growing Team or Agency: Consider a Core ($19/yr/seat) or Growth ($49/yr/seat) workspace plan for more seats and collaboration features. Plus, have each project on a Basic/CMS/Business site plan depending on site complexity.
• Large Companies or Enterprise: Look at the Enterprise offerings. Custom plans give you ultimate flexibility and security.

Budgeting Tip: Always compare the yearly prices. Webflow lists discounts for annual billing. For instance, paying yearly for CMS saves $6 per month compared to paying monthly. If you’re sure you’ll use it long-term, annual billing can cut costs by ~20%.

Conclusion

Understanding Webflow pricing comes down to matching your project needs with the right plan category. Start with the free Starter plan to experiment, then pick a Site Plan (Basic, CMS, Business, or one of the Ecommerce tiers) that fits your website’s features. If you work on teams or for clients, layer on a Workspace Plan that gives you collaboration tools and seats. Don’t forget optional add-ons (analytics, A/B testing, localization) for extra functionality.

At Webyansh, we’ve built many Webflow sites and guided dozens of clients through these decisions. Our advice is always to clearly list what your site needs to do and how much traffic/content you expect, then choose the simplest plan that covers that. Pay annually if you’re committed (to save money), and remember you can upgrade later as you grow.

By breaking down all costs – from Webflow plans to domains and templates – you won’t be caught off guard by hidden fees. Webflow is designed to scale with you: start small on a lower plan and upgrade only when necessary. That way, you pay for value, not for unused features.

Ready to find your perfect plan? Whether you’re a startup, agency, or enterprise, Webyansh is here to help you navigate Webflow’s pricing and get set up for success. Happy building!